CRM / Learn

Understand the CRM records.

Use the CRM sidebar to open each record type. The links between records are what make conversion, follow-up, and reporting work.

Leads

Open CRM → Leads to capture and qualify early interest. A lead can be converted with the Convert to deal record action.

Customers

Open CRM → Customers to manage organization records. Deals use Customer as a required relationship.

Contact Persons

Open CRM → Contact Persons to manage individuals and link them to a Customer.

Deals

Open CRM → Deals to manage opportunities. Each deal requires a name, pipeline, customer, stage, and status.

Activities

Open CRM → Activities to create Tasks, Calls, and Meetings related to CRM records.

Pipelines and stages

Open CRM → Configuration to manage the active pipelines and stages offered in deal forms.